Mode Choice

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Course Dates


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Earn a digital badge after successful completion of the module.


A certificate will be awarded upon successful completion of Course I and/or Course II.

Must pass assessments with 80% or higher to receive a certificate and digital badge.


This module defines mode choice and examines its importance to transportation planners. You will learn about traditional and new modes of transportation, how travelers make choices, and predictive mode choice models. The module also covers data for mode choice and its impact on quality of life — and whether we can change travelers’ behavior. Flexible transit, multi-modal transportation, freight mode choice, and the effects of emerging mobility technology on mode choice are also explored.


By the end of the module, you will understand what mode choice is, why mode choice modeling is important, and the implications of mode choice decisions.


  • Introduction
    • What is Mode Choice? 
    • 4-Step Planning Process
  • Passenger Mode Set
    • Traditional Modes
    • New and Emerging Modes
  • How Travelers Make Choices
    • Factors Affecting the Psych of the Travelers
  • Discrete Choice Models 
    • Different Structures of Choice Models
  • Data for Mode Choice
    • Types of Data Required for Passenger Mode Choice Models
    • How This Data Can Be Collected
  • Impact of Mode Choice on Quality of Life
    • The Inverse Correlation Between Private Vehicle Demand and Quality of Life
    • The Impact of Green Modes of Transportation and Shared-Use Services
  • Can we Change Travelers’ Mode Choice Behavior?
    • Incentives to travelers and service providers
  • Flexible Transit
    • Public Transportation and the Shift from Fixed-Route to More Flexible and Demand-Responsive Services
  • Multi-Modal Transportation
    • How Service Provider Collaboration Can Improve Accessibility and Level of Service to Travelers
  • New Technology and Mode Choice
    • The Effects of Autonomy, Connectivity, and Electrification on Passenger Mode Choice
  • Freight Mode Choice 
    • Modes Used for Freight Transportation
    • Modes for Different Types of Commodities
  • You will have access to this module for 60 days.
  • This module contains 6-7 hours of required recorded material and an associated testing assessment.
  • The module also includes supplemental reading material to bolster your knowledge.

Successful completion of module topics, readings, and testing assessment with an 80% pass rate is required to earn a digital badge for this module.

To earn a Certificate in Foundations of Mobility, consider enrolling in our 15-week courses: Course I: Mobility Behavior & Technology and Course II: Mobility System Design, Finance & Regulation.

There are no prerequisites for this module. 

To view technical requirements, click here.

Administrative/Online Technical Support

Support staff are available via phone and email to help with administrative and technical issues during our normal business hours (Monday through Friday 8:00 a.m. to 5:00 p.m. Eastern Time). 

Content Questions and Support

Candidates are welcome to contact the course instructors and/or their course assistants with content-related questions and support.


Masoud Neda

Neda Masoud, PhD

  • Assistant Professor, Civil and Environmental Engineering

Foundations of Mobility Online Certificate

Foundations of Mobility provides systems-level knowledge and skills required to address complex mobility challenges. Learn from expert faculty from six different colleges across the University of Michigan. Gain real-world skills and practical applications. Leave with a distinguished credential from the leaders in mobility research and education.

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